Non-alcoholic beer is a lot of things. It’s a sissy beer, a “women’s” drink, the kind of drink no “real” man would partake in, a tasteless version of traditional beer. You know what it’s not? Hangover-inducing.
The ad challenges those “real” man to have their beer and see how many bottles they can go without experiencing the pounding effects of their choice of beverage. What’s worse than a hangover? A hangover mixed with the noise of the city.