The Grave Label

Brand:
CVS

Product:
Pharmaceuticals

Year:
2019

🏆
Crowbar Awards 2019 - Direct Marketing: Finalist
Graphis New Talent Annual 2020 - Advertising: Gold

About
In the United States, overdose deaths numbered 70,237, with opioids making up a large portion of that figure.

1 in every 5 Americans are on long-term opioid prescriptions but all efforts to minimise abuse and addiction have failed to reach their audience.

Instead of focusing on shocking imagery of addicts or utilising costly advertising, CVS uses The Grave Label, free of media cost, to do what no other brand would: Kill the people before they kill themselves.










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© MarcusLimSO
2020