MarcusLimSO

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<channel>
	<title>MarcusLimSO</title>
	<link>https://marcuslimso.com</link>
	<description>MarcusLimSO</description>
	<pubDate>Thu, 09 Jul 2026 14:12:58 +0000</pubDate>
	<generator>https://marcuslimso.com</generator>
	<language>en</language>
	
		
	<item>
		<title>The Snack That Smiles Back</title>
				
		<link>https://marcuslimso.com/The-Snack-That-Smiles-Back</link>

		<pubDate>Thu, 09 Jul 2026 14:12:58 +0000</pubDate>

		<dc:creator>MarcusLimSO</dc:creator>

		<guid isPermaLink="true">https://marcuslimso.com/The-Snack-That-Smiles-Back</guid>

		<description>
	Goldfish&#38;nbsp; —
The Snack That Smiles Back2026

	Everyone knows Goldfish for their fun smiles. And yeah obviously they’re smiling, they’re kind of the perfect snack.
No fake flavors or colors, baked with real cheese, loved by the entire household, etc. Sounds like plenty of reasons for these little fish to keep smiling. Maybe it’s worth bringing those smiles out?
	
Press:Ad Age︎︎︎, Adweek︎︎︎, Marketing Dive︎︎︎,&#38;nbsp;The Drum︎︎︎, Muse by Clios︎︎︎

Role: Senior Art Director
Made at Mischief︎withSenior Copywriter: Evan ShislerProducer: Tati LanierAccounts: Tyler Harris + Lauren Lagasi + Grace Engler
 Associate Creative Directors: Hugo Isaacs + Chris da RozaExecutive Creative Director: Bianca Guimaraes
Produced by BlinkInk, with
Stop Motion Directors/Puppeteers: Andy Biddle + Adeena GrubbLive Action Director: Joseph Mann
Executive Producer: Josef Byrne
Director of Photography: Carlos Vernon
Production Manager: Natalie Uglow
Production Coordinator: Calum O’Toole

Editor: Liam Bacheler; Tenthree
Colorist: Ayumi Ashley; Rare Medium


	We also a made a bunch of short form social skits of our little goldfish in similar themed worlds.

	
	&#60;img width="828" height="466" width_o="828" height_o="466" data-src="https://freight.cargo.site/t/original/i/47edcad4b4e5ef53c3885863102c670ac8b8a24764bd3887064d046523085e16/Sequence-01_40.gif" data-mid="250254887" border="0"  src="https://freight.cargo.site/w/828/i/47edcad4b4e5ef53c3885863102c670ac8b8a24764bd3887064d046523085e16/Sequence-01_40.gif" /&#62;
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	&#60;img width="3001" height="4501" width_o="3001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/50bf418fc509d638839167789f57416a8e2a7a43152fb71e4ee1811e9ecae4d6/Artboard-1-copy-4vsdgsdere.png" data-mid="250280729" border="0"  src="https://freight.cargo.site/w/1000/i/50bf418fc509d638839167789f57416a8e2a7a43152fb71e4ee1811e9ecae4d6/Artboard-1-copy-4vsdgsdere.png" /&#62;
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	&#60;img width="3241" height="4051" width_o="3241" height_o="4051" data-src="https://freight.cargo.site/t/original/i/5d8a7505c26e0e095c29774ca099fa06bef3e3f672d52999b7d0bcca3377475d/Artboard-2-copy-4vsdgsdere.png" data-mid="250280731" border="0"  src="https://freight.cargo.site/w/1000/i/5d8a7505c26e0e095c29774ca099fa06bef3e3f672d52999b7d0bcca3377475d/Artboard-2-copy-4vsdgsdere.png" /&#62;


&#60;img width="566" height="228" width_o="566" height_o="228" data-src="https://freight.cargo.site/t/original/i/09cfd908d26eb05e0115de40b44e5999e4bbf9b6b50da75be860ca42b1aeeed7/Asset-8wwqq.png" data-mid="250281376" border="0" data-scale="15" src="https://freight.cargo.site/w/566/i/09cfd908d26eb05e0115de40b44e5999e4bbf9b6b50da75be860ca42b1aeeed7/Asset-8wwqq.png" /&#62;
— 🐟 —
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	<item>
		<title>Weird For Real</title>
				
		<link>https://marcuslimso.com/Weird-For-Real</link>

		<pubDate>Sat, 07 Sep 2024 02:38:02 +0000</pubDate>

		<dc:creator>MarcusLimSO</dc:creator>

		<guid isPermaLink="true">https://marcuslimso.com/Weird-For-Real</guid>

		<description>
	Cash App&#38;nbsp; —
If It’s Weird For Real, It’s Weird For Real2024

	
Scammers are weird, weird folk. And that’s even more apparent when you imagine them pulling their scams in person.
Cash App’s new tools want to help keep that weirdness away from your money.
	Press:Ad Age︎︎︎, Little Black Book Online︎︎︎

Role: Art Director
Made at Mischief︎withCopywriter: Evan ShislerProducer: Danielle BalanovAccounts: Tyler Harris + Nicole de Ravel + Eva Rosa
 Associate Creative Directors: Craig Shervin + David SpradlinExecutive Creative Director: Bianca Guimaraes
Produced by Drool, with
Director: Freddie Powell

EP: Genevieve Sheppard
Line Producer: Neil AndrewsEditor: Ali Mao; Arcade

Colorist: Tim Masick; Company3


VFX: Untold Studios


Numbers
	+10.1%Security feature awareness
	+5.4%
Public favorability
	+4.2%
Brand recognition

— 💲 —
</description>
		
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	<item>
		<title>Devoted Fans</title>
				
		<link>https://marcuslimso.com/Devoted-Fans</link>

		<pubDate>Tue, 25 Mar 2025 19:11:36 +0000</pubDate>

		<dc:creator>MarcusLimSO</dc:creator>

		<guid isPermaLink="true">https://marcuslimso.com/Devoted-Fans</guid>

		<description>
	Tubi —
Devoted Fans Make Devoted Fans2025


	🚨 Biz-to-biz work alert&#38;nbsp;🚨Fans of certain genres are almost likely to be the same fans of similar themed products.

Tubi needs advertisers on it’s platform to keep it free. So at Upfronts 2025, it had to remind marketers who were all out in NYC why Tubi would be a great place to advertise on. Because devoted fans make devoted fans.
	AwardsEffies 2026: Business-to-Business - Services &#124; Bronze
Press:
Adweek︎︎︎, Ad Age︎︎︎, MuseByClios︎︎︎

Role: Art DirectorMade at Mischief︎withCopywriter: Evan ShislerProducer: Hannah KesslerAccounts: Sam Crawford, Aerin GloverExecutive Creative Director: Bianca Guimaraes
Photographer: Justin Bettman

Production: Anderson Hopkins


&#60;img width="5761" height="3241" width_o="5761" height_o="3241" data-src="https://freight.cargo.site/t/original/i/774742bae2c01e1655fd0a53ed59e66498106f9fbfa20f34998a618534a45e65/Artboard-1-copy-5nireer.png" data-mid="231523944" border="0"  src="https://freight.cargo.site/w/1000/i/774742bae2c01e1655fd0a53ed59e66498106f9fbfa20f34998a618534a45e65/Artboard-1-copy-5nireer.png" /&#62;
	
	
&#60;img width="3627" height="2418" width_o="3627" height_o="2418" data-src="https://freight.cargo.site/t/original/i/43964412a4dfca2a0843bbeba414ac68e0676a9a85d2026ddf180b83668e8bcf/Tubi_B2B_25_InSitu_Godzilla_HauntedHouse.png" data-mid="231573988" border="0"  src="https://freight.cargo.site/w/1000/i/43964412a4dfca2a0843bbeba414ac68e0676a9a85d2026ddf180b83668e8bcf/Tubi_B2B_25_InSitu_Godzilla_HauntedHouse.png" /&#62;
	&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/654a16b2697c49449d4b8c26552593d4049b4d4ec92ca101ec373337f1cb326a/Tubi_B2B_25_InSitu_Cop.png" data-mid="231769671" border="0"  src="https://freight.cargo.site/w/1000/i/654a16b2697c49449d4b8c26552593d4049b4d4ec92ca101ec373337f1cb326a/Tubi_B2B_25_InSitu_Cop.png" /&#62;
	&#60;img width="3360" height="2240" width_o="3360" height_o="2240" data-src="https://freight.cargo.site/t/original/i/80c951bb0221cad9f60c4e4b3db38525c961d32ab764b89a8eb4fac5da65ffb2/Tubi_B2B_25_InSitu_MMystery.png" data-mid="231769672" border="0"  src="https://freight.cargo.site/w/1000/i/80c951bb0221cad9f60c4e4b3db38525c961d32ab764b89a8eb4fac5da65ffb2/Tubi_B2B_25_InSitu_MMystery.png" /&#62;
	&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7a2c9ee1c49768e55a8399a98a37f52d5dee3e2cafe4e0e12860c89b7b8f6d6e/Tubi_B2B_25_InSitu_Wizard.png" data-mid="231769674" border="0"  src="https://freight.cargo.site/w/1000/i/7a2c9ee1c49768e55a8399a98a37f52d5dee3e2cafe4e0e12860c89b7b8f6d6e/Tubi_B2B_25_InSitu_Wizard.png" /&#62;
&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/01f27b0af682bde25b03bb1da8409b8a77b931dfe864d485c99bc0471baf8b8b/Artboard-1-copy-3.png" data-mid="231769719" border="0"  src="https://freight.cargo.site/w/1000/i/01f27b0af682bde25b03bb1da8409b8a77b931dfe864d485c99bc0471baf8b8b/Artboard-1-copy-3.png" /&#62;&#60;img width="2610" height="1740" width_o="2610" height_o="1740" data-src="https://freight.cargo.site/t/original/i/16d5bf64ea423606744cd92391d9ce34bcc82c5a3a7cb96ba2751a5e9e4e6ece/Tubi_B2B_25_InSitu_Wizard-MMystery.png" data-mid="231573989" border="0"  src="https://freight.cargo.site/w/1000/i/16d5bf64ea423606744cd92391d9ce34bcc82c5a3a7cb96ba2751a5e9e4e6ece/Tubi_B2B_25_InSitu_Wizard-MMystery.png" /&#62;
Numbers

	+1200%Year-over-year increase in RFPs and service requests.
	+185%
Month-over-month increase in advertiser engagement.
	41 Milliontotal impressions


— 🧙🏻‍♂️ —
</description>
		
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	<item>
		<title>It's What They Thought That Counts</title>
				
		<link>https://marcuslimso.com/It-s-What-They-Thought-That-Counts</link>

		<pubDate>Tue, 07 Oct 2025 01:24:09 +0000</pubDate>

		<dc:creator>MarcusLimSO</dc:creator>

		<guid isPermaLink="true">https://marcuslimso.com/It-s-What-They-Thought-That-Counts</guid>

		<description>
	JCPenney —
It’s What They Thought That Counts2025


	Holiday commercials are all the same. Heartwarmingly, holly jollily, deck the hallsily…fake.
Because the truth is: it’s not what you spend that matters. 
What really matters is that they think you spent way more than you did.


Press:
Adweek&#38;nbsp;(1)︎︎︎, Adweek (2)︎︎︎, Ad Age︎︎︎
Role: Senior Art DirectorMade at Mischief︎withSenior Copywriter: Evan ShislerAssociate Creative Directors: Dana Buckhorn, Tanner ThompsonProducers: Coleman Sweeney, Deven SportelliAccounts: Maddy Vonderhaar, Ally VuonoExecutive Creative Director: Bianca GuimaraesDirector: Tom Green
Producer: Mark HallProduction: Stink FilmsEditor: Danielle Minch, MackcutColorist: George K, Black KiteSound: HyperBallad
Finishing/VFX: Black KiteSocial Director: Wray SinclairProduction: Candy Factory


— 🎄 —
</description>
		
	</item>
		
		
	<item>
		<title>Value Wars</title>
				
		<link>https://marcuslimso.com/Value-Wars</link>

		<pubDate>Thu, 21 Mar 2024 00:10:30 +0000</pubDate>

		<dc:creator>MarcusLimSO</dc:creator>

		<guid isPermaLink="true">https://marcuslimso.com/Value-Wars</guid>

		<description>
	Chili’s
 —
Value Wars2024

	With the price of fast food rising, it’s hard to figure out how a place like Chili’s is able to offer their food at such great value.&#38;nbsp;
Could be because...&#38;nbsp;
it’s unapologetically unlike fast food, down to not having mascots.
	AwardsAd Age Creativity Awards 2025: Best ROI
Ad Age Creativity Awards 2025: Brand of the Year
Effies 2025: Renaissance &#124; Gold
Effies 2025: Restaurants &#124; Gold

Press
Ad Age︎︎︎, Muse by Clio︎︎︎, Little Black Book︎︎︎, CNBC︎︎︎
Role: Art DirectorMade at Mischief︎withCopywriter: Evan ShislerProducer: Danielle BalanovAccounts: Tyler Harris, Diana Baran, Ariana Revelas, Anthony Williams
 Group Creative Directors: Ross Fletcher &#38;amp; Howard FinkelsteinExecutive Creative Directors: Bianca Guimaraes &#38;amp; Kevin Mulroy
Director: Mike Warzin
Production: Arts and SciencesEditor: Ali Mao; Arcade

Colorist: Tim Masick

Sound: Evan Mangiamele; Heard City


	&#60;img width="4321" height="4321" width_o="4321" height_o="4321" data-src="https://freight.cargo.site/t/original/i/4ba519d129d335e5dedc9a544db2077c161b6f33ab25e33afe2b2ea76b048a3d/Artboard-1-copy-8spongegfrgt.jpg" data-mid="208839437" border="0"  src="https://freight.cargo.site/w/1000/i/4ba519d129d335e5dedc9a544db2077c161b6f33ab25e33afe2b2ea76b048a3d/Artboard-1-copy-8spongegfrgt.jpg" /&#62;
	&#60;img width="4321" height="4321" width_o="4321" height_o="4321" data-src="https://freight.cargo.site/t/original/i/cab5e0642e17d504d6c8d7d2c7ae9f2d326e46ed05373aa1a4ba1a0fa7bb391b/Artboard-1-copy-13spongegfrgt.jpg" data-mid="208839432" border="0"  src="https://freight.cargo.site/w/1000/i/cab5e0642e17d504d6c8d7d2c7ae9f2d326e46ed05373aa1a4ba1a0fa7bb391b/Artboard-1-copy-13spongegfrgt.jpg" /&#62;
	&#60;img width="4321" height="4321" width_o="4321" height_o="4321" data-src="https://freight.cargo.site/t/original/i/c95257287cf3065d319f709628da668423f9cc74aa5e9ed1fdac2dbd36284fc2/Artboard-1-copy-11spongegfrgt.jpg" data-mid="208839445" border="0"  src="https://freight.cargo.site/w/1000/i/c95257287cf3065d319f709628da668423f9cc74aa5e9ed1fdac2dbd36284fc2/Artboard-1-copy-11spongegfrgt.jpg" /&#62;
	&#60;img width="4321" height="4321" width_o="4321" height_o="4321" data-src="https://freight.cargo.site/t/original/i/64625642f94a6397a8e77d8cc89be62c6cd9be3609273bead1e3f0db67dd0d8c/Artboard-1-copy-14spongegfrgt.jpg" data-mid="208839435" border="0"  src="https://freight.cargo.site/w/1000/i/64625642f94a6397a8e77d8cc89be62c6cd9be3609273bead1e3f0db67dd0d8c/Artboard-1-copy-14spongegfrgt.jpg" /&#62;

Some thoughts on Pepper:

&#60;img width="26741" height="3712" width_o="26741" height_o="3712" data-src="https://freight.cargo.site/t/original/i/3cd847e2ebb60647997af5053337250da8cea5d6f4c84688901043389222ea16/Asset-14god.png" data-mid="209164489" border="0"  src="https://freight.cargo.site/w/1000/i/3cd847e2ebb60647997af5053337250da8cea5d6f4c84688901043389222ea16/Asset-14god.png" /&#62;
— 🍔 —
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	<item>
		<title>Juicy Calls</title>
				
		<link>https://marcuslimso.com/Juicy-Calls</link>

		<pubDate>Thu, 17 Aug 2023 13:56:35 +0000</pubDate>

		<dc:creator>MarcusLimSO</dc:creator>

		<guid isPermaLink="true">https://marcuslimso.com/Juicy-Calls</guid>

		<description>
	Simply Spiked Peach —
Juicy Calls2023


	“Those texts you be sending late at night will change a person”
We launched Simply Spiked’s new flavor, Peach, with an unashamed take on late night texting. All you had to do was send a “🍑” after midnight, and have a juicy call of Simply Spiked Peach show up at your front door.
It’s not like you aren’t sending 🍑 emojis late at night anyways, might as well get some spiked peaches out of it.


	Awards
Effie Awards: New Product or Service Line Extension - Bronze

Press
Ad Age Editor’s Pick︎︎︎,Ad Age Special Report: Creativity Top︎︎︎,The Drum: US Ad of the Day︎︎︎, Muse by Clio︎︎︎,Campaign US Movers &#38;amp; Shakers︎︎︎, The Stable︎︎︎, Yahoo! Finance︎︎︎
Role: Art DirectorMade at Mischief︎withCopywriter: Evan Shisler
Creative Director: Hunter FineProducer: Coleman SweeneyAccounts: Alison Whisenant, Justine Yucesan, Kathleen EsserExecutive Creative Director: Bianca Guimaraes &#38;amp; Kevin Mulroy
Director: Ruganzu “Riggs” HowardPost: Mackcut


	&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/62e1f910998fa3d64f8091ca130affa61f72be92b02fec53148152273d2c79ec/SSP_KV_Mar14.jpg" data-mid="188184873" border="0"  src="https://freight.cargo.site/w/1000/i/62e1f910998fa3d64f8091ca130affa61f72be92b02fec53148152273d2c79ec/SSP_KV_Mar14.jpg" /&#62;
	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d017ba2c246ec997560d8d3afc67a62e7a1ae2b4d13c89f06efa6487b3b5b2c9/SSP_KV_02.jpg" data-mid="188184865" border="0"  src="https://freight.cargo.site/w/1000/i/d017ba2c246ec997560d8d3afc67a62e7a1ae2b4d13c89f06efa6487b3b5b2c9/SSP_KV_02.jpg" /&#62;
&#60;img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/40c289f95eafef36e09c8799902a51318db6c700d141d30b6fb6a505bc3a5019/SSP_web01_03.jpg" data-mid="188184864" border="0"  src="https://freight.cargo.site/w/1000/i/40c289f95eafef36e09c8799902a51318db6c700d141d30b6fb6a505bc3a5019/SSP_web01_03.jpg" /&#62;&#60;img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/72b23a2bdc628861661debe10562d75fe980284e28bb35bef8a0a2ccc866b61b/SSP_web01_ALT2.jpg" data-mid="188184874" border="0"  src="https://freight.cargo.site/w/1000/i/72b23a2bdc628861661debe10562d75fe980284e28bb35bef8a0a2ccc866b61b/SSP_web01_ALT2.jpg" /&#62;


	We also created some evergreen content to accompany the launch, to show how Simply Spiked Peaches are unlike any other 🍑 you’ve seen before.
	

	&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f509f932fed14a0ff8da0a499cb0481e9b181eb6096586fd640f08a62adbfe3a/SSP_LateNight_v2.jpg" data-mid="188184867" border="0"  src="https://freight.cargo.site/w/1000/i/f509f932fed14a0ff8da0a499cb0481e9b181eb6096586fd640f08a62adbfe3a/SSP_LateNight_v2.jpg" /&#62;
	&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1a51fa44b842f25936ef510573dcec8b8e11d38ba2dcae8957e974c7e4437bc9/SSP_Ripe_v2.jpg" data-mid="188184866" border="0"  src="https://freight.cargo.site/w/1000/i/1a51fa44b842f25936ef510573dcec8b8e11d38ba2dcae8957e974c7e4437bc9/SSP_Ripe_v2.jpg" /&#62;


— 🍑 —
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		<title>Spicy Orange Challenge</title>
				
		<link>https://marcuslimso.com/Spicy-Orange-Challenge</link>

		<pubDate>Tue, 26 May 2026 15:01:00 +0000</pubDate>

		<dc:creator>MarcusLimSO</dc:creator>

		<guid isPermaLink="true">https://marcuslimso.com/Spicy-Orange-Challenge</guid>

		<description>
	Blue Moon × Frank’s RedHot—
Spicy Orange Challenge2026

	Blue Moon goes well with a valencia orange slice. Blue Moon also goes well with spice. Blue Moon also goes well Frank’s RedHot, which goes well with orange, which goes well with spice, which goes well with Blue Moon. Hence, the BM+FRH Spicy Orange Challenge was born.
700m+ impressions, which is very, very spicy.
	Press:Inc︎︎︎,
Mens Journal︎︎︎,&#38;nbsp;Bleeding Cool︎︎︎, Dexerto︎︎︎,&#38;nbsp;WTAJ News︎︎︎
Role: Art DirectorMade at Mischief︎withCopywriter: Evan Shisler
Group Creative Directors: Chase Doutre &#38;amp; Danny O’ConnorProducer: Danielle Balanov, Deven SportelliAccounts: Sean Kitteredge, Lydia DembertExecutive Creative Director: Bianca Guimaraes

Orange Slice Production: Strike Anywhere
Production: Candy Factory
Photographer: Francisco Dedeus


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3f42a4f472d193877800171bc8136d446d6753ec73cb710dd6603a106ef2c9c0/2-BM-KV.jpg" data-mid="249588107" border="0"  src="https://freight.cargo.site/w/1000/i/3f42a4f472d193877800171bc8136d446d6753ec73cb710dd6603a106ef2c9c0/2-BM-KV.jpg" /&#62;&#60;img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e919c6f0dc84efa700dec7c2188b42da144b7be3383df0eeb7a7b68a76c19f00/BM-KV4_legal.png" data-mid="249588101" border="0"  src="https://freight.cargo.site/w/1000/i/e919c6f0dc84efa700dec7c2188b42da144b7be3383df0eeb7a7b68a76c19f00/BM-KV4_legal.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1089deb86fca1f182bef25f75ebe58593da0c139e380d5f959c3df36dc8ed87d/3-2-BM-KV.jpg" data-mid="249588091" border="0"  src="https://freight.cargo.site/w/1000/i/1089deb86fca1f182bef25f75ebe58593da0c139e380d5f959c3df36dc8ed87d/3-2-BM-KV.jpg" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/193f4caa401cf637282ded2358377ca2c5664f99166f0c628dded6e0604ad281/5-2-BM-KV.jpg" data-mid="249588081" border="0"  src="https://freight.cargo.site/w/1000/i/193f4caa401cf637282ded2358377ca2c5664f99166f0c628dded6e0604ad281/5-2-BM-KV.jpg" /&#62;
— 🥵 —
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	<item>
		<title>It's October 3rd</title>
				
		<link>https://marcuslimso.com/It-s-October-3rd</link>

		<pubDate>Wed, 13 Sep 2023 03:42:20 +0000</pubDate>

		<dc:creator>MarcusLimSO</dc:creator>

		<guid isPermaLink="true">https://marcuslimso.com/It-s-October-3rd</guid>

		<description>
	Tinder —
It’s October 3rd2023


	Romance scammers are everywhere, ruining online (and offline) dating for everyone. On World Romance Scam Prevention Day (October 3rd*), Tinder dropped a PSA to spread awareness about the common scams its users face, enlisting the help of someone who knows a thing or two about mean people: Aaron Samuels.
Get in loser, it’s October 3rd.
*Also Mean Girls Day.
Peaked at 1.7 million views on Instagram and 14.8 million on TikTok, which was very, very grool.


	Awards
Effies 2025: Small Budgets, Services &#124; Finalist
Effies 2025: Youth Marketing Services &#124; Silver
PressPR Newswire︎︎︎, Campaign US︎︎︎, Ad Age Editors Pick︎︎︎, Branding in Asia︎︎︎, Muse by Clio︎︎︎, The Drum Creative of the Day︎︎︎, The Drum: Best Ads of the Week︎︎︎, Marketech APAC︎︎︎, Hypebae︎︎︎, Queerty︎︎︎

Role: Art DirectorMade at Mischief︎withCopywriter: Evan ShislerProducer: Hannah KesslerAccounts: Tyler Harris, Maddy VonderhaarExecutive Creative Director: Bianca Guimaraes

Production: Strike Anywhere
Director: Pete MarquisPost: Good Behavior + Dick Gordon
Freelance Colorist: Iris Devins


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1f063ebeb474d3c85fac5ba37030b48ec0994126acca03f76abff639a740d32a/frame_86551.jpg" data-mid="192294664" border="0"  src="https://freight.cargo.site/w/1000/i/1f063ebeb474d3c85fac5ba37030b48ec0994126acca03f76abff639a740d32a/frame_86551.jpg" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1f5330e756863988e57c401b932cc067cead520666e8d860bfe55b3d7b717992/frame_86651.jpg" data-mid="192294687" border="0"  src="https://freight.cargo.site/w/1000/i/1f5330e756863988e57c401b932cc067cead520666e8d860bfe55b3d7b717992/frame_86651.jpg" /&#62;— 📓 —
</description>
		
	</item>
		
		
	<item>
		<title>Double Dates</title>
				
		<link>https://marcuslimso.com/Double-Dates</link>

		<pubDate>Thu, 22 May 2025 14:03:51 +0000</pubDate>

		<dc:creator>MarcusLimSO</dc:creator>

		<guid isPermaLink="true">https://marcuslimso.com/Double-Dates</guid>

		<description>
	Tinder&#38;nbsp; —
Double Dates2025

	Tinder Double Dates now lets friends match and swipe as a pair...quad? The real question is which of your friends you should be swiping with.
	Role: Art DirectorMade at Mischief︎withCopywriter: Evan Shisler
Associate Creative Director: James LeakeProducer: Coleman SweeneyAccounts: Tyler Harris, Lindsey Moy, Justine Yucesan
 Creative Directors: Ashley Veltre, Holden RascheExecutive Creative Directors: Bianca Guimaraes &#38;amp; Kevin Mulroy
Director: Paul Briganti
Producers: Rebecca Niles, Peter Bunstein
Production: Radical MediaEditor: Ryan Steele
Colorist: Bree Brackett

Sound: Grayson Music


Numbers
	89%awareness, vs 27% for similar Tinder product features
	5.51%adoption, vs 0.25% for similar Tinder product features
	55%
of conversations led to new dates


— 👯‍♀️ —
</description>
		
	</item>
		
		
	<item>
		<title>Lotion-Lock</title>
				
		<link>https://marcuslimso.com/Lotion-Lock</link>

		<pubDate>Wed, 13 Dec 2023 16:36:18 +0000</pubDate>

		<dc:creator>MarcusLimSO</dc:creator>

		<guid isPermaLink="true">https://marcuslimso.com/Lotion-Lock</guid>

		<description>
	
	
	eos —
Lotion-Lock2023


	Men on TikTok just found out how great the Vanilla Cashmere Body Lotion from eos is, and the women in their lives want to keep it for themselves. So now they can lock it.

	AwardsREGGIE Awards 2024: Small Budget Brand Activation Marketing &#124; Silver
The Shorty Awards: Real Time Response &#124; Bronze Honor
Effies 2025: Engaged Communities, Products &#124; Bronze

Press
Ad Age︎︎︎, Trendhunter︎︎︎, Beauty Matter︎︎︎, Muse by Clio︎︎︎

Role: Art DirectorMade at Mischief︎withCreative Director: Hunter FineProducer: Danielle BalanovAccounts: Kelsey BrownExecutive Creative Director: Bianca Guimaraes
Animation: LOBO CX


&#60;img width="3840" height="2162" width_o="3840" height_o="2162" data-src="https://freight.cargo.site/t/original/i/8083ea3417f989700c62afe2cdd4bf2b1e33226ba88a23933f7f8e4749af690b/EOS_PumpLock_v01-0-00-32-21.png" data-mid="199536010" border="0"  src="https://freight.cargo.site/w/1000/i/8083ea3417f989700c62afe2cdd4bf2b1e33226ba88a23933f7f8e4749af690b/EOS_PumpLock_v01-0-00-32-21.png" /&#62;
	
	
&#60;img width="686" height="858" width_o="686" height_o="858" data-src="https://freight.cargo.site/t/original/i/469ded443ce122b7ceb6704ad1d6e4358ebf008d96bd04bec8baac520de21a1f/004_UnlockAndPump_4x5.gif" data-mid="199536016" border="0"  src="https://freight.cargo.site/w/686/i/469ded443ce122b7ceb6704ad1d6e4358ebf008d96bd04bec8baac520de21a1f/004_UnlockAndPump_4x5.gif" /&#62;
&#60;img width="878" height="1098" width_o="878" height_o="1098" data-src="https://freight.cargo.site/t/original/i/53b63acd6485719c02cad45f190a18683a9553bad97c5ee683cc1910af77bf9a/001_CloseUpofLock_4x5.gif" data-mid="199536022" border="0"  src="https://freight.cargo.site/w/878/i/53b63acd6485719c02cad45f190a18683a9553bad97c5ee683cc1910af77bf9a/001_CloseUpofLock_4x5.gif" /&#62;
&#60;img width="692" height="864" width_o="692" height_o="864" data-src="https://freight.cargo.site/t/original/i/32736f57793d45f8d886463dea2893bfb62f854e122b10f65b97b663a342f20a/002_TwoShotSeeingTopHalfofBottle_4x5.gif" data-mid="199670952" border="0"  src="https://freight.cargo.site/w/692/i/32736f57793d45f8d886463dea2893bfb62f854e122b10f65b97b663a342f20a/002_TwoShotSeeingTopHalfofBottle_4x5.gif" /&#62;
&#60;img width="946" height="1182" width_o="946" height_o="1182" data-src="https://freight.cargo.site/t/original/i/780dbdfdb5859d53e7f47322707acc229ded4e94ec3b3ae4a5e61811b576c3ad/003_AngledViewofLock_4x5.gif" data-mid="199670963" border="0"  src="https://freight.cargo.site/w/946/i/780dbdfdb5859d53e7f47322707acc229ded4e94ec3b3ae4a5e61811b576c3ad/003_AngledViewofLock_4x5.gif" /&#62;

	&#60;img width="1440" height="2478" width_o="1440" height_o="2478" data-src="https://freight.cargo.site/t/original/i/9fff715cdb972018257c8ae691dd993434b842f2a3387ee926e5fbdfd10f5103/01-Website-Desktop-1440px-7.png" data-mid="199671579" border="0"  src="https://freight.cargo.site/w/1000/i/9fff715cdb972018257c8ae691dd993434b842f2a3387ee926e5fbdfd10f5103/01-Website-Desktop-1440px-7.png" /&#62;
	 
— 🔓 —
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