Netflix Lucifer —

Cash In On Sin


After fans saved the show Lucifer from cancellation, Netflix knew they had to reward the cult-following ahead of launching the final season. So we created the perfect sinful goodbye, something as devilish as the show itself — introducing “Lucifer Sin Rewards Card”, the first ever card that rewarded fans for sinning.

The One Show 2022: Shortlist
Webby Awards 2022: Advertising, Media & PR - Best Launch Honoree (Shortlist)
Webby Awards 2022: Social - Television & Film Webby Winner

AdAge: Netflix Urges Fans To Cash In On Sin
AdWeek: Netflix's Lucifer Urges Fans to 'Cash in on Sin' With Indulgent Ad and Sweepstakes

Role: Art Director
Made at Mischief︎with
Creative Director: Hunter Fine
Copywriter: Hatem El Akad
Junior Designer: Sabrina Saccente
Executive Creative Director: Bianca Guimaraes & Kevin Mulroy
2021









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© MarcusLimSO 2022