Chili’s —

Value Wars

2024

With the price of fast food rising, it’s hard to figure out how a place like Chili’s is able to offer their food at such great value. 

Could be because... 

it’s unapologetically unlike fast food, down to not having mascots.

Awards
Ad Age Creativity Awards 2025: Best ROI
Ad Age Creativity Awards 2025: Brand of the Year
Effies 2025: Renaissance | Gold
Effies 2025: Restaurants | Gold

Press
Ad Age︎︎︎, Muse by Clio︎︎︎, Little Black Book︎︎︎, CNBC︎︎︎

Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Danielle Balanov
Accounts: Tyler Harris, Diana Baran, Ariana Revelas, Anthony Williams
Group Creative Directors: Ross Fletcher & Howard Finkelstein
Executive Creative Directors: Bianca Guimaraes & Kevin Mulroy

Director: Mike Warzin
Production: Arts and Sciences
Editor: Ali Mao; Arcade
Colorist: Tim Masick
Sound: Evan Mangiamele; Heard City