JCPenney —
It’s What They Thought That Counts
2025Holiday commercials are all the same. Heartwarmingly, holly jollily, deck the hallsily…fake.
Because the truth is: it’s not what you spend that matters.
What really matters is that they think you spent way more than you did.
Because the truth is: it’s not what you spend that matters.
What really matters is that they think you spent way more than you did.
Role: Senior Art Director
Made at Mischief︎with
Senior Copywriter: Evan Shisler
Associate Creative Directors: Dana Buckhorn, Tanner Thompson
Producers: Coleman Sweeney, Deven Sportelli
Accounts: Maddy Vonderhaar, Ally Vuono
Executive Creative Director: Bianca Guimaraes
Director: Tom Green
Producer: Mark Hall
Production: Stink Films
Editor: Danielle Minch, Mackcut
Colorist: George K, Black Kite
Sound: HyperBallad Finishing/VFX: Black Kite
Social Director: Wray Sinclair
Production: Candy Factory
Made at Mischief︎with
Senior Copywriter: Evan Shisler
Associate Creative Directors: Dana Buckhorn, Tanner Thompson
Producers: Coleman Sweeney, Deven Sportelli
Accounts: Maddy Vonderhaar, Ally Vuono
Executive Creative Director: Bianca Guimaraes
Director: Tom Green
Producer: Mark Hall
Production: Stink Films
Editor: Danielle Minch, Mackcut
Colorist: George K, Black Kite
Sound: HyperBallad Finishing/VFX: Black Kite
Social Director: Wray Sinclair
Production: Candy Factory
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© MarcusLimSO 2025
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