Simply Spiked Peach —

Juicy Calls


“Those texts you be sending late at night will change a person”

We launched Simply Spiked’s new flavor, Peach, with an unashamed take on late night texting. All you had to do was send a “🍑” after midnight, and have a juicy call of Simply Spiked Peach show up at your front door.

It’s not like you aren’t sending 🍑 emojis late at night anyways, might as well get some spiked peaches out of it.
Effie Awards: New Product or Service Line Extension - Bronze

Ad Age Editor’s Pick︎︎︎,Ad Age Special Report: Creativity Top︎︎︎,The Drum: US Ad of the Day︎︎︎, Muse by Clio︎︎︎,Campaign US Movers & Shakers︎︎︎, The Stable︎︎︎, Yahoo! Finance︎︎︎

Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Creative Director: Hunter Fine
Producer: Coleman Sweeney
Accounts: Alison Whisenant, Justine Yucesan, Kathleen Esser
Executive Creative Director: Bianca Guimaraes & Kevin Mulroy

Director: Ruganzu “Riggs” Howard
Post: Mackcut

We also created some evergreen content to accompany the launch, to show how Simply Spiked Peaches are unlike any other 🍑 you’ve seen before.

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© MarcusLimSO 2024