Simply Spiked Peach —
2023
Juicy Calls
2023
“Those texts you be sending late at night will change a person”
We launched Simply Spiked’s new flavor, Peach, with an unashamed take on late night texting. All you had to do was send a “🍑” after midnight, and have a juicy call of Simply Spiked Peach show up at your front door.
It’s not like you aren’t sending 🍑 emojis late at night anyways, might as well get some spiked peaches out of it.
We launched Simply Spiked’s new flavor, Peach, with an unashamed take on late night texting. All you had to do was send a “🍑” after midnight, and have a juicy call of Simply Spiked Peach show up at your front door.
It’s not like you aren’t sending 🍑 emojis late at night anyways, might as well get some spiked peaches out of it.
Awards
Effie Awards: New Product or Service Line Extension - Bronze
Press
Ad Age Editor’s Pick︎︎︎,Ad Age Special Report: Creativity Top︎︎︎,The Drum: US Ad of the Day︎︎︎, Muse by Clio︎︎︎,Campaign US Movers & Shakers︎︎︎, The Stable︎︎︎, Yahoo! Finance︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Creative Director: Hunter Fine
Producer: Coleman Sweeney
Accounts: Alison Whisenant, Justine Yucesan, Kathleen Esser
Executive Creative Director: Bianca Guimaraes & Kevin Mulroy
Director: Ruganzu “Riggs” Howard
Post: Mackcut
Effie Awards: New Product or Service Line Extension - Bronze
Press
Ad Age Editor’s Pick︎︎︎,Ad Age Special Report: Creativity Top︎︎︎,The Drum: US Ad of the Day︎︎︎, Muse by Clio︎︎︎,Campaign US Movers & Shakers︎︎︎, The Stable︎︎︎, Yahoo! Finance︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Creative Director: Hunter Fine
Producer: Coleman Sweeney
Accounts: Alison Whisenant, Justine Yucesan, Kathleen Esser
Executive Creative Director: Bianca Guimaraes & Kevin Mulroy
Director: Ruganzu “Riggs” Howard
Post: Mackcut
We also created some evergreen content to accompany the launch, to show how Simply Spiked Peaches are unlike any other 🍑 you’ve seen before.
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© MarcusLimSO 2025
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