Goldfish  —

The Snack That Smiles Back


2026

Everyone knows Goldfish for their fun smiles. And yeah obviously they’re smiling, they’re kind of the perfect snack.

No fake flavors or colors, baked with real cheese, loved by the entire household, etc. Sounds like plenty of reasons for these little fish to keep smiling. Maybe it’s worth bringing those smiles out?
Press:
Ad Age︎︎︎,
Adweek︎︎︎, Marketing Dive︎︎︎, The Drum︎︎︎, Muse by Clios︎︎︎


Role: Senior Art Director

Made at Mischief︎with
Senior Copywriter: Evan Shisler
Producer: Tati Lanier
Accounts: Tyler Harris + Lauren Lagasi + Grace Engler
Associate Creative Directors: Hugo Isaacs + Chris da Roza
Executive Creative Director: Bianca Guimaraes


Produced by BlinkInk, with
Stop Motion Directors/Puppeteers: Andy Biddle + Adeena Grubb
Live Action Director: Joseph Mann
Executive Producer: Josef Byrne
Director of Photography: Carlos Vernon
Production Manager: Natalie Uglow
Production Coordinator: Calum O’Toole

Editor: Liam Bacheler; Tenthree

Colorist: Ayumi Ashley; Rare Medium















We also a made a bunch of short form social skits of our little goldfish in similar themed worlds.




























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2026