Chili’s
—
2024
Value Wars
2024
With the price of fast food rising, it’s hard to figure out how a place like Chili’s is able to offer their food at such great value.
Could be because...
Could be because...
Awards
Ad Age Creativity Awards 2025: Best ROI
Ad Age Creativity Awards 2025: Brand of the Year
Press
Ad Age︎︎︎, Muse by Clio︎︎︎, Little Black Book︎︎︎, CNBC︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Danielle Balanov
Accounts: Tyler Harris, Diana Baran, Ariana Revelas, Anthony Williams
Group Creative Directors: Ross Fletcher & Howard Finkelstein
Executive Creative Directors: Bianca Guimaraes & Kevin Mulroy
Director: Mike Warzin
Production: Arts and Sciences
Editor: Ali Mao; Arcade
Colorist: Tim Masick
Sound: Evan Mangiamele; Heard City
Ad Age Creativity Awards 2025: Best ROI
Ad Age Creativity Awards 2025: Brand of the Year
Press
Ad Age︎︎︎, Muse by Clio︎︎︎, Little Black Book︎︎︎, CNBC︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Danielle Balanov
Accounts: Tyler Harris, Diana Baran, Ariana Revelas, Anthony Williams
Group Creative Directors: Ross Fletcher & Howard Finkelstein
Executive Creative Directors: Bianca Guimaraes & Kevin Mulroy
Director: Mike Warzin
Production: Arts and Sciences
Editor: Ali Mao; Arcade
Colorist: Tim Masick
Sound: Evan Mangiamele; Heard City
Some thoughts on Pepper:
— 🍔 —
Tubi —
2025
Devoted Fans Make Devoted Fans
2025
🚨 Biz-to-biz work alert 🚨
Fans of certain genres are almost likely to be the same fans of similar themed products.
Tubi needs advertisers on it’s platform to keep it free. So at Upfronts 2025, it had to remind marketers why Tubi would be a great place to advertise on. Because devoted fans make devoted fans.
Fans of certain genres are almost likely to be the same fans of similar themed products.
Tubi needs advertisers on it’s platform to keep it free. So at Upfronts 2025, it had to remind marketers why Tubi would be a great place to advertise on. Because devoted fans make devoted fans.
Press:
Adweek︎︎︎, Ad Age︎︎︎, MuseByClios︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Hannah Kessler
Accounts: Sam Crawford, Aerin Glover
Executive Creative Director: Bianca Guimaraes
Photographer: Justin Bettman
Production: Anderson Hopkins
Adweek︎︎︎, Ad Age︎︎︎, MuseByClios︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Hannah Kessler
Accounts: Sam Crawford, Aerin Glover
Executive Creative Director: Bianca Guimaraes
Photographer: Justin Bettman
Production: Anderson Hopkins
— 🧙🏻♂️ —
Cash App —
2024
If It’s Weird For Real, It’s Weird For Real
2024
Scammers are weird, weird folk. And that’s even more apparent when you imagine them pulling their scams in person.
Cash App’s new tools want to help keep that weirdness away from your money.
Cash App’s new tools want to help keep that weirdness away from your money.
Press:
Ad Age︎︎︎, Little Black Book Online︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Danielle Balanov
Accounts: Tyler Harris + Nicole de Ravel + Eva Rosa
Associate Creative Directors: Craig Shervin + David Spradlin
Executive Creative Director: Bianca Guimaraes
Produced by Drool, with
Director: Freddie Powell
EP: Genevieve Sheppard
Line Producer: Neil Andrews
Editor: Ali Mao; Arcade
Colorist: Tim Masick; Company3
VFX: Untold Studios
Ad Age︎︎︎, Little Black Book Online︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Danielle Balanov
Accounts: Tyler Harris + Nicole de Ravel + Eva Rosa
Associate Creative Directors: Craig Shervin + David Spradlin
Executive Creative Director: Bianca Guimaraes
Produced by Drool, with
Director: Freddie Powell
EP: Genevieve Sheppard
Line Producer: Neil Andrews
Editor: Ali Mao; Arcade
Colorist: Tim Masick; Company3
VFX: Untold Studios
— 💲 —
Simply Spiked Peach —
2023
Juicy Calls
2023
“Those texts you be sending late at night will change a person”
We launched Simply Spiked’s new flavor, Peach, with an unashamed take on late night texting. All you had to do was send a “🍑” after midnight, and have a juicy call of Simply Spiked Peach show up at your front door.
It’s not like you aren’t sending 🍑 emojis late at night anyways, might as well get some spiked peaches out of it.
We launched Simply Spiked’s new flavor, Peach, with an unashamed take on late night texting. All you had to do was send a “🍑” after midnight, and have a juicy call of Simply Spiked Peach show up at your front door.
It’s not like you aren’t sending 🍑 emojis late at night anyways, might as well get some spiked peaches out of it.
Awards
Effie Awards: New Product or Service Line Extension - Bronze
Press
Ad Age Editor’s Pick︎︎︎,Ad Age Special Report: Creativity Top︎︎︎,The Drum: US Ad of the Day︎︎︎, Muse by Clio︎︎︎,Campaign US Movers & Shakers︎︎︎, The Stable︎︎︎, Yahoo! Finance︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Creative Director: Hunter Fine
Producer: Coleman Sweeney
Accounts: Alison Whisenant, Justine Yucesan, Kathleen Esser
Executive Creative Director: Bianca Guimaraes & Kevin Mulroy
Director: Ruganzu “Riggs” Howard
Post: Mackcut
Effie Awards: New Product or Service Line Extension - Bronze
Press
Ad Age Editor’s Pick︎︎︎,Ad Age Special Report: Creativity Top︎︎︎,The Drum: US Ad of the Day︎︎︎, Muse by Clio︎︎︎,Campaign US Movers & Shakers︎︎︎, The Stable︎︎︎, Yahoo! Finance︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Creative Director: Hunter Fine
Producer: Coleman Sweeney
Accounts: Alison Whisenant, Justine Yucesan, Kathleen Esser
Executive Creative Director: Bianca Guimaraes & Kevin Mulroy
Director: Ruganzu “Riggs” Howard
Post: Mackcut
We also created some evergreen content to accompany the launch, to show how Simply Spiked Peaches are unlike any other 🍑 you’ve seen before.
— 🍑 —
Tinder —
2023
It’s October 3rd
2023
Romance scammers are everywhere, ruining online (and offline) dating for everyone. On World Romance Scam Prevention Day (October 3rd*), Tinder dropped a PSA to spread awareness about the common scams its users face, enlisting the help of someone who knows a thing or two about mean people: Aaron Samuels.
Get in loser, it’s October 3rd.
*Also Mean Girls Day.
Peaked at 1.7 million views on Instagram and 14.8 million on TikTok, which was very, very grool.
Get in loser, it’s October 3rd.
*Also Mean Girls Day.
Peaked at 1.7 million views on Instagram and 14.8 million on TikTok, which was very, very grool.
PressPR Newswire︎︎︎, Campaign US︎︎︎, Ad Age Editors Pick︎︎︎, Branding in Asia︎︎︎, Muse by Clio︎︎︎, The Drum Creative of the Day︎︎︎, The Drum: Best Ads of the Week︎︎︎, Marketech APAC︎︎︎, Hypebae︎︎︎, Queerty︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Hannah Kessler
Accounts: Tyler Harris, Maddy Vonderhaar
Executive Creative Director: Bianca Guimaraes
Production: Strike Anywhere
Director: Pete Marquis
Post: Good Behavior + Dick Gordon
Freelance Colorist: Iris Devins
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Hannah Kessler
Accounts: Tyler Harris, Maddy Vonderhaar
Executive Creative Director: Bianca Guimaraes
Production: Strike Anywhere
Director: Pete Marquis
Post: Good Behavior + Dick Gordon
Freelance Colorist: Iris Devins
— 📓 —
© MarcusLimSO 2025
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