Goldfish  —

The Snack That Smiles Back


2026

Everyone knows Goldfish for their fun smiles. And yeah obviously they’re smiling, they’re kind of the perfect snack.

No fake flavors or colors, baked with real cheese, loved by the entire household, etc. Sounds like plenty of reasons for these little fish to keep smiling. Maybe it’s worth bringing those smiles out?
Press:
Ad Age︎︎︎,
Adweek︎︎︎, Marketing Dive︎︎︎, The Drum︎︎︎, Muse by Clios︎︎︎


Role: Senior Art Director

Made at Mischief︎with
Senior Copywriter: Evan Shisler
Producer: Tati Lanier
Accounts: Tyler Harris + Lauren Lagasi + Grace Engler
Associate Creative Directors: Hugo Isaacs + Chris da Roza
Executive Creative Director: Bianca Guimaraes


Produced by BlinkInk, with
Stop Motion Directors/Puppeteers: Andy Biddle + Adeena Grubb
Live Action Director: Joseph Mann
Executive Producer: Josef Byrne
Director of Photography: Carlos Vernon
Production Manager: Natalie Uglow
Production Coordinator: Calum O’Toole

Editor: Liam Bacheler; Tenthree

Colorist: Ayumi Ashley; Rare Medium















We also a made a bunch of short form social skits of our little goldfish in similar themed worlds.




























— 🐟 —




Cash App  —

If It’s Weird For Real, It’s Weird For Real


2024

Scammers are weird, weird folk. And that’s even more apparent when you imagine them pulling their scams in person.

Cash App’s new tools want to help keep that weirdness away from your money.
Press:
Ad Age︎︎︎,
Little Black Book Online︎︎︎

Role: Art Director

Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Danielle Balanov
Accounts: Tyler Harris + Nicole de Ravel + Eva Rosa
Associate Creative Directors: Craig Shervin + David Spradlin
Executive Creative Director: Bianca Guimaraes


Produced by Drool, with
Director: Freddie Powell
EP: Genevieve Sheppard
Line Producer: Neil Andrews
Editor: Ali Mao; Arcade

Colorist: Tim Masick; Company3

VFX: Untold Studios












Numbers

+10.1%

Security feature awareness

+5.4%

Public favorability

+4.2%

Brand recognition





— 💲 —




Tubi —

Devoted Fans Make Devoted Fans


2025
🚨 Biz-to-biz work alert 🚨

Fans of certain genres are almost likely to be the same fans of similar themed products.

Tubi needs advertisers on it’s platform to keep it free. So at Upfronts 2025, it had to remind marketers who were all out in NYC why Tubi would be a great place to advertise on. Because devoted fans make devoted fans.
Awards
Effies 2026: Business-to-Business - Services | Bronze

Press:
Adweek︎︎︎, Ad Age︎︎︎, MuseByClios︎︎︎


Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Hannah Kessler
Accounts: Sam Crawford, Aerin Glover
Executive Creative Director: Bianca Guimaraes


Photographer: Justin Bettman
Production: Anderson Hopkins










Numbers

+1200%

Year-over-year increase in RFPs and service requests.

+185%

Month-over-month increase in advertiser engagement.

41 Million

total impressions






— 🧙🏻‍♂️ —




JCPenney —

It’s What They Thought That Counts

2025
Holiday commercials are all the same. Heartwarmingly, holly jollily, deck the hallsily…fake.

Because the truth is: it’s not what you spend that matters.

What really matters is that they think you spent way more than you did.
Press:
Adweek (1)︎︎︎, Adweek (2)︎︎︎, Ad Age︎︎︎


Role: Senior Art Director
Made at Mischief︎with
Senior Copywriter: Evan Shisler
Associate Creative Directors: Dana Buckhorn, Tanner Thompson
Producers: Coleman Sweeney, Deven Sportelli
Accounts: Maddy Vonderhaar, Ally Vuono
Executive Creative Director: Bianca Guimaraes


Director: Tom Green
Producer: Mark Hall
Production: Stink Films
Editor: Danielle Minch, Mackcut

Colorist: George K, Black Kite
Sound: HyperBallad

Finishing/VFX: Black Kite

Social Director: Wray Sinclair
Production: Candy Factory
































— 🎄 —




Chili’s —

Value Wars


2024

With the price of fast food rising, it’s hard to figure out how a place like Chili’s is able to offer their food at such great value. 

Could be because... 

it’s unapologetically unlike fast food, down to not having mascots.
Awards
Ad Age Creativity Awards 2025: Best ROI
Ad Age Creativity Awards 2025: Brand of the Year
Effies 2025: Renaissance | Gold
Effies 2025: Restaurants | Gold

Press

Ad Age︎︎︎, Muse by Clio︎︎︎, Little Black Book︎︎︎, CNBC︎︎︎

Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Danielle Balanov
Accounts: Tyler Harris, Diana Baran, Ariana Revelas, Anthony Williams
Group Creative Directors: Ross Fletcher & Howard Finkelstein
Executive Creative Directors: Bianca Guimaraes & Kevin Mulroy


Director: Mike Warzin
Production: Arts and Sciences
Editor: Ali Mao; Arcade

Colorist: Tim Masick
Sound: Evan Mangiamele; Heard City






Some thoughts on Pepper:







— 🍔 —






2026