Simply Spiked Peach —
2023
Juicy Calls
2023
“Those texts you be sending late at night will change a person”
We launched Simply Spiked’s new flavor, Peach, with an unashamed take on late night texting. All you had to do was send a “🍑” after midnight, and have a juicy call of Simply Spiked Peach show up at your front door.
It’s not like you aren’t sending 🍑 emojis late at night anyways, might as well get some spiked peaches out of it.
We launched Simply Spiked’s new flavor, Peach, with an unashamed take on late night texting. All you had to do was send a “🍑” after midnight, and have a juicy call of Simply Spiked Peach show up at your front door.
It’s not like you aren’t sending 🍑 emojis late at night anyways, might as well get some spiked peaches out of it.
Awards
Effie Awards: New Product or Service Line Extension - Winner
Press
Ad Age Editor’s Pick︎︎︎,Ad Age Special Report: Creativity Top︎︎︎,The Drum: US Ad of the Day︎︎︎, Muse by Clio︎︎︎,Campaign US Movers & Shakers︎︎︎, The Stable︎︎︎, Yahoo! Finance︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Creative Director: Hunter Fine
Producer: Coleman Sweeney
Accounts: Alison Whisenant, Justine Yucesan, Kathleen Esser
Executive Creative Director: Bianca Guimaraes & Kevin Mulroy
Director: Ruganzu “Riggs” Howard
Post: Mackcut
Effie Awards: New Product or Service Line Extension - Winner
Press
Ad Age Editor’s Pick︎︎︎,Ad Age Special Report: Creativity Top︎︎︎,The Drum: US Ad of the Day︎︎︎, Muse by Clio︎︎︎,Campaign US Movers & Shakers︎︎︎, The Stable︎︎︎, Yahoo! Finance︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Creative Director: Hunter Fine
Producer: Coleman Sweeney
Accounts: Alison Whisenant, Justine Yucesan, Kathleen Esser
Executive Creative Director: Bianca Guimaraes & Kevin Mulroy
Director: Ruganzu “Riggs” Howard
Post: Mackcut
We also created some evergreen content to accompany the launch, to show how Simply Spiked Peaches are unlike any other 🍑 you’ve seen before.
— 🍑 —
Tubi —
2023
Film Room
2023
On Tubi, the things you love just keep going. And nobody loves harder than a football fan.
So for the start of the 2024 NFL season, Tubi’s reminding fans that there are loads more “Eagles” content on the platform by putting together a football-style post-game panel to break down the best plays in the Tubi library.
It’s just maybe not the eagles they’re thinking of.
So for the start of the 2024 NFL season, Tubi’s reminding fans that there are loads more “Eagles” content on the platform by putting together a football-style post-game panel to break down the best plays in the Tubi library.
It’s just maybe not the eagles they’re thinking of.
Press
MediaPost︎︎︎, AdAge Featured︎︎︎, Muse by Clio︎︎︎, Marketing Brew︎︎︎, Ad Age Special Feature: Creativity Top 5︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Group Creative Directors: Ross Fletcher & Howard Finkelstein
Producer: Will Dempster, Hannah Kessler
Accounts: Tyler Harris, Ariana Revelas
Executive Creative Directors: Bianca Guimaraes & Kevin Mulroy
Production: The Salmon
Directors: Adam & Dave
Post: Mackcut
VFX: ArtJail
MediaPost︎︎︎, AdAge Featured︎︎︎, Muse by Clio︎︎︎, Marketing Brew︎︎︎, Ad Age Special Feature: Creativity Top 5︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Group Creative Directors: Ross Fletcher & Howard Finkelstein
Producer: Will Dempster, Hannah Kessler
Accounts: Tyler Harris, Ariana Revelas
Executive Creative Directors: Bianca Guimaraes & Kevin Mulroy
Production: The Salmon
Directors: Adam & Dave
Post: Mackcut
VFX: ArtJail
— 🏈 —
Tinder —
2023
It’s October 3rd
2023
Romance scammers are everywhere, ruining online (and offline) dating for everyone. On World Romance Scam Prevention Day (October 3rd*), Tinder dropped a PSA to spread awareness about the common scams its users face, enlisting the help of someone who knows a thing or two about mean people: Aaron Samuels.
Get in loser, it’s October 3rd.
*Also Mean Girls Day.
Peaked at 1.7 million views on Instagram and 14.8 million on TikTok, which was very, very grool.
Get in loser, it’s October 3rd.
*Also Mean Girls Day.
Peaked at 1.7 million views on Instagram and 14.8 million on TikTok, which was very, very grool.
PressPR Newswire︎︎︎, Campaign US︎︎︎, Ad Age Editors Pick︎︎︎, Branding in Asia︎︎︎, Muse by Clio︎︎︎, The Drum Creative of the Day︎︎︎, The Drum: Best Ads of the Week︎︎︎, Marketech APAC︎︎︎, Hypebae︎︎︎, Queerty︎︎︎
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Hannah Kessler
Accounts: Tyler Harris, Maddy Vonderhaar
Executive Creative Director: Bianca Guimaraes
Production: Strike Anywhere
Director: Pete Marquis
Post: Good Behavior + Dick Gordon
Freelance Colorist: Iris Devins
Role: Art Director
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Hannah Kessler
Accounts: Tyler Harris, Maddy Vonderhaar
Executive Creative Director: Bianca Guimaraes
Production: Strike Anywhere
Director: Pete Marquis
Post: Good Behavior + Dick Gordon
Freelance Colorist: Iris Devins
— 📓 —
Tubi —
2023
Just Keeps Going
(Brand Platform 2023)2023
Tubi has everything for someone. A never-ending journey that takes you deep into your favorite genres, mixes in a few others and leads you to a highly specific sweet spot full of things you (and only you) never knew you’d love. And it just keeps going.
Press
MediaPost︎︎︎, AdAge Featured︎︎︎, Muse by Clio︎︎︎, Marketing Brew︎︎︎, B&T︎︎︎, Ad Age Special Feature: Creativity Top 5︎︎︎
Role: Art Director (all creative sans films)
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Hannah Kessler
Accounts: Tyler Harris, Kelsey Brown, Maddy Vonderhaar
Creative Director (for Film): Carl Peterson & Eleanor Rask
Executive Creative Directors: Bianca Guimaraes & Kevin Mulroy
MediaPost︎︎︎, AdAge Featured︎︎︎, Muse by Clio︎︎︎, Marketing Brew︎︎︎, B&T︎︎︎, Ad Age Special Feature: Creativity Top 5︎︎︎
Role: Art Director (all creative sans films)
Made at Mischief︎with
Copywriter: Evan Shisler
Producer: Hannah Kessler
Accounts: Tyler Harris, Kelsey Brown, Maddy Vonderhaar
Creative Director (for Film): Carl Peterson & Eleanor Rask
Executive Creative Directors: Bianca Guimaraes & Kevin Mulroy
— 🎞 —
The New York Times —
2020
Biased To The Truth
2020
The New York Times is turning their headlines into protest posters on the back of every paper to lend truth to youth demonstrations around the world, unbiased of opinion.
Turning opinion into fact, and the truth into a movement.
Turning opinion into fact, and the truth into a movement.
︎ Student Work ︎
Awards
The One Show 2020: Integrated Gold
The One Show 2020: Experiential Silver
The One Show 2020: Print Bronze
Graphis 2022: Design Honorable Mention
New York Festivals 2021: Direct & Collateral Shortlist
New York Festivals 2021: Avant-Garde/Innovative Bronze
New York Festivals 2021: Public Relations Bronze
New York Festivals 2021: Positive World Impact Shortlist
Role: Creative Lead, Art Director, Writer, Video Production
Made with Brendan Leddy
Awards
The One Show 2020: Integrated Gold
The One Show 2020: Experiential Silver
The One Show 2020: Print Bronze
Graphis 2022: Design Honorable Mention
New York Festivals 2021: Direct & Collateral Shortlist
New York Festivals 2021: Avant-Garde/Innovative Bronze
New York Festivals 2021: Public Relations Bronze
New York Festivals 2021: Positive World Impact Shortlist
Role: Creative Lead, Art Director, Writer, Video Production
Made with Brendan Leddy
— 🙅🏻♂️ —
© MarcusLimSO 2024
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