Biased To The Truth

Brand:
The New York Times

Product:
News Reporting & Publishing

Year:
2020

Role:
Creative Lead, Art Director, Writer, Video Production

πŸ†
The One Show 2020: Integrated Gold
The One Show 2020: Experiential Silver
The One Show 2020: Print Bronze
(1 of 2 Winners in One Show History to win 3 pencils for a single campaign)

About
In recent years, more and more youths are actively taking part in demonstrations across the world. However, their cries are being drowned out by critics all around for being too opinionated.

To help these young change-makers, The New York Times is using their voice to add weight to these youth’s causes, and use these young masses to spread the truth by turning the back of every paper into a protest poster.










β€” πŸ™…πŸ»β€β™‚οΈ β€”




Home Sweet King

Brand:
Burger King

Product:
Food & Beverage

Year:
2020

Role:
Creative Lead, Art Director, Writer


About
Burger King is turning door-mats into coupons (and houses into our restaurants) to prove that good food doesn’t have to be that far away.








β€” 🏑 β€”




Cruise Tunes

Brand:
Spotify

Product:
Music Streaming

Year:
2020

Role:
Art Director & Writer
The One Show 2020: Experiential Merit

About
Spotify Cruise Tunes are exclusively recorded singles by from your favorite artists that can only be accessed while on the move.
The album art uses existing design language from road and traffic signs to create bold covers for the road.














β€” πŸš₯ β€”




Whopper Licence

Brand:
Burger King

Product:
Food & Beverage

Year:
2020

Role:
Creative Lead, Art Director, Writer


About
Burger King is offering free delivery for anyone in the UK who can’t drive yet.









β€” 🚘 β€”




LAT

Brand:
IKEA

Product:
Furniture

Year:
2020

Role:
Creative Lead, Art Director, Writer, Video Production


About
IKEA is launching a special collection of pre-assembled furniture for people too lazy to build so everyone can enjoy IKEA no matter how they choose to.










β€” πŸ“¦ β€”




Β© MarcusLimSO
2020